Samsung Electronics has expanded its Art Store platform by adding 15 new artworks from Tate, one of the United Kingdom's most significant art institutions. This collaboration brings iconic pieces from modern and contemporary masters directly into homes through Samsung's QLED and The Frame televisions. The new collection includes works by Henri Matisse, Salvador Dalí, Mark Rothko, Roy Lichtenstein, Peter Doig, and Beatriz Milhazes, enhancing the accessibility of world-class art.
Key Takeaways
- Samsung Art Store integrated 15 new artworks from Tate.
- The collection features modern masters like Matisse, Dalí, Rothko, and Lichtenstein.
- It also includes contemporary artists such as Peter Doig and Beatriz Milhazes.
- This expansion aims to make museum-quality art more accessible to a global audience.
- The artworks are available on Samsung's QLED TVs and The Frame models, including the new The Frame Pro.
Expanding Global Art Access
The addition of Tate's collection significantly strengthens Samsung Art Store's partnerships. The platform already collaborates with institutions such as the Art Institute of Chicago, the Museum of Modern Art (MoMA), and the Thyssen-Bornemisza National Museum. These collaborations aim to bridge the gap between major cultural institutions and art enthusiasts worldwide.
By bringing these masterpieces into homes, Samsung seeks to democratize art access. Users can experience renowned works from New York, Madrid, and London without leaving their living rooms. This initiative highlights a growing trend in digital art accessibility.
Art Store Growth
The Samsung Art Store now features collections from institutions across multiple continents, including North America, Europe, and Asia. This broad reach allows for a diverse range of artistic styles and periods to be showcased.
Featured Modern and Contemporary Artists
The new Tate collection introduces a diverse range of artistic movements and styles. It includes foundational modern artists and leading contemporary figures. This blend offers a comprehensive view of art history and current trends.
Among the highlights are several important works. Roy Lichtenstein's "Whaam!" marks the first appearance of pop art artists on the platform. Henri Matisse's "The Snail" is another key piece, recognized as a must-see in Tate's permanent collection. Jackson Pollock's "Yellow Islands" also joins the digital gallery.
"Samsung Art Store is dedicated to providing people with the opportunity to experience world-class art in the comfort of their living rooms," said Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics. "By expanding our offerings to pieces from Tate, we are taking another step in supporting the irreplaceable experience of seeing art in person."
Showcasing Diverse Styles
The collection further explores the depth of modern and contemporary art. British painter Howard Hodgkin's "Dinner at West Hill (1964-6)" is included. Peter Doig's "Echo Lake" and "Ski Jacket" bring his distinctive dreamlike style to the platform. Beatriz Milhazes adds a vibrant contemporary perspective.
Salvador Dalí's "Metamorphosis of Narcissus" is another notable addition. These works represent different periods and movements, from surrealism to abstract expressionism and pop art. The variety ensures broad appeal for different artistic tastes.
About Tate
Tate is a network of four art galleries in the United Kingdom: Tate Modern, Tate Britain, Tate Liverpool, and Tate St Ives. It houses the UK's national collection of British art from 1500 to the present day, and international modern and contemporary art. Tate is a major cultural institution, attracting millions of visitors annually.
Advanced Display Technology for Art
The Samsung Art Store is accessible across the entire 2025 Samsung TV lineup. This includes QLED TVs and the award-winning The Frame and The Frame Pro models. These televisions are designed to display art with exceptional clarity and realism.
The Frame Pro, Samsung's most advanced art TV, features an upgraded Neo QLED screen. This technology delivers brighter colors, sharper contrasts, and deeper blacks. These improvements make digital art look more true-to-life, mimicking the experience of viewing physical paintings.
Key Display Features
- Neo QLED Screen: Enhanced brightness and contrast.
- Anti-Reflection Matte Display: Reduces glare, making art look realistic.
- Wireless One Connect Box: Keeps cables out of sight, up to 30 feet away.
- Customizable Bezels: Allows users to match the TV frame to their home décor.
Seamless Integration and Customization
Installation of The Frame Pro is designed to be seamless. Its Wireless One Connect Box helps keep cables hidden, allowing for a clean, gallery-like aesthetic. This box can be placed up to 30 feet away from the TV, offering flexibility in room design.
The Anti-Reflection Matte Display is a key feature, making art appear authentic by minimizing reflections. Users can also customize the bezels of The Frame to complement their interior design. This allows the television to blend into any décor, functioning as both a display and a piece of art itself.
In addition to The Frame series, the Samsung Art Store has expanded its availability to Neo QLED 8K, Neo QLED 4K, and QLED series. This broad compatibility ensures more users can access and enjoy the digital art collection in their homes.
This initiative underscores Samsung's commitment to making art accessible and integrating cultural experiences into everyday life through technology. The partnership with Tate reinforces the platform's status as a leading digital art destination.