A groundbreaking immersive bathhouse concept named Submersive, created by Meow Wolf co-founder Corvas Brinkerhoff, is set to open its flagship location in Austin, Texas. This new venture aims to blend cutting-edge art and technology with ancient bathing rituals, promising a unique therapeutic experience.
Key Takeaways
- Submersive is a new immersive bathhouse concept by Meow Wolf co-founder Corvas Brinkerhoff.
- Its first location will open in Austin, Texas, in 2027.
- The 25,000-square-foot venue will feature 12 multi-sensory rooms.
- It combines traditional bathing with immersive art, science, and technology.
- The experience seeks to foster deep personal connection and elevated states of consciousness.
A New Vision for Experiential Art
Corvas Brinkerhoff, a key figure behind the success of Meow Wolf, known for its maximalist art installations, is now pivoting towards a different kind of immersive experience. Submersive moves away from high-stimulation environments. Instead, it focuses on therapeutic immersion.
The concept integrates art, science, and technology to create spaces designed for deep relaxation and personal connection. This approach aims to address the widespread feelings of isolation prevalent in modern society.
Fact: Meow Wolf's Impact
Meow Wolf's fourth permanent location, 'The Real Unreal,' opened in Grapevine, Texas, just over a year ago. It offers a unique, mind-bending art experience.
Bridging Ancient Rituals with Modern Innovation
Submersive draws inspiration from traditional Japanese and European bathing practices. These ancient rituals are then enhanced with advanced technologies. The goal is to deliver what founders describe as transcendent states of awe, wonder, and euphoria.
Guests will literally submerge themselves into curated artworks. These installations will engage multiple senses through their style, look, and texture. This creates an unparalleled sensory journey.
"In the early years of Meow Wolf, I wondered if we could make immersive experiences that not only wow and entertain us, but that have potential to be truly therapeutic," Brinkerhoff stated. "Submersive is the next chapter—an exploration of what’s possible when art, science, and human connection come together to transform lives."
The Design of Submersive
The Austin location will span an impressive 25,000 square feet. This vast space will house 12 distinct, multi-sensory rooms. These rooms are strategically mapped around a central communal area.
The venue will incorporate classic bathhouse features. These include thermal pools, steam and sauna rooms, grottos, waterfalls, and cold plunges. Floatation tanks will also be available, all enhanced by innovative technologies.
Context: The Evolution of Immersive Art
Immersive art experiences have gained significant popularity, offering interactive and multi-sensory environments. Submersive represents an evolution, shifting focus from entertainment to therapeutic well-being.
Anticipated Opening and Future Plans
The inaugural Submersive location is slated to open in Austin, Texas, in 2027. The exact address has not yet been disclosed. Following its Austin debut, Brinkerhoff has ambitious plans to expand the concept globally.
There are intentions to open 11 additional locations worldwide. This expansion signifies a strong belief in the potential of this unique blend of art and wellness.
Accessibility and Pricing
Submersive aims to make its experience accessible to a broad audience. Prices are expected to start around $60. The average cost will be approximately $88. This pricing structure will depend on the chosen experience duration, which can range from a 3-hour visit to a full-day immersion.
This tiered pricing model allows flexibility for guests to tailor their therapeutic journey according to their preferences and budget. The project is positioned to redefine leisure and wellness, offering a new dimension to how individuals connect with art and themselves.
- Opening Year: 2027
- First Location: Austin, Texas
- Planned Global Expansion: 11 additional locations
- Estimated Starting Price: $60
- Average Price: $88 (for 3-hour, 5-hour, or all-day options)
The venture highlights a growing trend towards experiences that prioritize personal well-being and deeper engagement. As the opening approaches, anticipation builds for what Brinkerhoff describes as a transformative journey combining art, science, and human connection.