Lomography has introduced its latest film product, the LomoChrome Classicolor ISO 200 color negative film. This new offering aims to provide photographers with true-to-life colors and a versatile medium for capturing everyday moments. The launch follows other recent developments in the analog photography market, indicating continued interest in film.
The LomoChrome Classicolor ISO 200 is designed to deliver a distinctive color palette with a gentle glow, enhancing both bright daylight scenes and darker conditions. Lomography highlights the film's ability to render warm skin tones, vibrant reds, and bright yellows, alongside more subdued greens and blues.
Key Takeaways
- Lomography has launched LomoChrome Classicolor ISO 200 color negative film.
- The new film promises true-to-life colors and a distinctive palette.
- It features warm skin tones, vibrant reds, bright yellows, and grounded greens/blues.
- The film is versatile for portraits, snapshots, and travel photography.
- It is available now for order and uses standard C-41 development.
Introducing LomoChrome Classicolor ISO 200
Lomography's new LomoChrome Classicolor ISO 200 film joins its established LomoChrome family. This family includes previous releases like LomoChrome Color ’92 Sun-kissed ISO 400, LomoChrome Color ’92, LomoChrome Turquoise, LomoChrome Purple, and LomoChrome Metropolis. The company emphasizes its commitment to keeping analog photography accessible and creative for enthusiasts.
The development of LomoChrome Classicolor ISO 200 involved a specific color-layering process. This process contributes to the film's unique aesthetic, which Lomography describes as capturing everyday scenes with a subtle cinematic quality. According to Lomography, the film's palette is "quietly vibrant," transforming ordinary sights into something luminous.
Film Family Expansion
- 2019: LomoChrome Metropolis (first new color negative film in nearly five years)
- 2021: LomoChrome Turquoise, LomoChrome Purple
- 2023: LomoChrome Color ’92
- Last Year: LomoChrome Color ’92 Sun-kissed ISO 400
- Current: LomoChrome Classicolor ISO 200
Color Rendition and Tonal Qualities
The LomoChrome Classicolor ISO 200 film is engineered to produce specific color characteristics. It renders skin tones with a warm and gentle appearance. Reds are depicted as vibrant, and yellows appear bright. In contrast, greens and blues are more "grounded," providing a balanced color scheme.
Lomography details the film's exposure latitude and tonality. The company states that the film exhibits a "gentle glow," with highlights that "spill into a golden shimmer." When used in bright daylight, each frame is said to have a "light, almost translucent feel." This contributes to the film's distinctive visual signature.
"Analogue is, and will always remain, a human act, preserving fleeting moments in a way that can never be replicated," Lomography states. "At Lomography, we’re all about keeping that magic alive, creative, and within reach."
The film's color behavior changes depending on lighting conditions. In overcast weather or darker environments, the palette shifts. It moves towards more "earthy tones," and colors become more muted. This adaptability allows photographers to achieve different moods and aesthetics with the same film stock.
Grain Structure and Versatility
Lomography notes that the new color negative film features a medium grain structure. This grain contributes to the film's overall texture and detail. The company emphasizes the film's rich detail rendition, making it suitable for various photographic subjects.
The film is described as "highly versatile." Lomography suggests it is particularly well-suited for several genres of photography. These include portraits, quick snapshots, and travel photography. Its balanced color and detail characteristics aim to make it a go-to option for capturing everyday life and experiences.
Analog Photography Resurgence
The launch of new film stocks like LomoChrome Classicolor ISO 200 signals a continued resurgence in analog photography. Despite the dominance of digital cameras, many photographers seek the unique aesthetic and tangible experience that film offers. This renewed interest supports companies like Lomography in developing new products and expanding their film portfolios.
Recent announcements from other major film manufacturers, such as Kodak's unveiling of Kodacolor 100 and 200 color negative films, further underscore this trend. The market for analog photography continues to see innovation and new product introductions.
Availability and Technical Details
The Lomography LomoChrome Classicolor ISO 200 film is currently available for order. Customers can purchase the film directly through Lomography's official online store. Shipping is expected to commence in November.
Each roll of LomoChrome Classicolor ISO 200 contains 36 exposures. The retail price for a single roll is $11.90. This pricing positions it as an accessible option for film photographers. The film is designed for standard C-41 development, a common and widely available processing method. It is also DX coded, which helps automatic cameras set the correct ISO speed.
- Format: 36-exposure rolls
- Price: $11.90 per roll
- Development: Standard C-41 process
- Coding: DX coded
- Availability: Order now, shipping in November
The introduction of LomoChrome Classicolor ISO 200 reinforces Lomography's mission to keep analog photography vibrant. By offering a film that balances true-to-life colors with a distinctive artistic touch, the company caters to photographers looking for both reliability and creative expression in their film choices.