
Wisconsin Sports Radio Sees Major Shakeup After Format Flip
iHeartMedia's decision to flip Milwaukee's "97.3 The Game" to a music station has caused a major realignment in Wisconsin's sports radio market.
#Radio#Sports Broadcasting#iHeartMedia
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iHeartMedia's decision to flip Milwaukee's "97.3 The Game" to a music station has caused a major realignment in Wisconsin's sports radio market.

Milwaukee's sports radio station 97.3 The Game has abruptly switched formats to adult contemporary music, rebranding as B97.3 FM under iHeartMedia.

Audacy and Monumental Sports & Entertainment have renewed their partnership, making 106.7 The Fan the flagship radio home for the Wizards and Capitals.