Connecticut-based Connoisseur Media has taken operational control of two prominent San Antonio radio stations, 550 KTSA and FM 107.1. The transition, which occurred on September 24, follows the company's acquisition of properties from Alpha Media and includes significant leadership changes set for 2026.
Key Takeaways
- Connoisseur Media now operates San Antonio stations 550 KTSA and FM 107.1.
- The change is part of a larger acquisition of stations from Alpha Media.
- Morgan Harrison will become the new Market Manager, succeeding the retiring Lance Hawkins.
- Dax Davis has been promoted to Director of Sales while retaining sports programming duties.
- The new leadership roles will officially begin on January 1, 2026.
Acquisition Finalized in San Antonio Market
A notable shift in the San Antonio radio landscape took place late on Wednesday, September 24, when Connoisseur Media assumed control of stations 550 KTSA and FM 107.1. According to a report from 550 KTSA, the official handover occurred at approximately 11 p.m.
This move is the result of Connoisseur Media's acquisition of several stations from Alpha Media earlier in the summer. The deal significantly strengthens Connoisseur's presence in the Texas media market, adding two established local brands to its portfolio.
About Connoisseur Media
Based in Connecticut, Connoisseur Media is a major player in the American radio industry. The company operates 216 radio stations across 47 different markets throughout the United States, demonstrating a substantial national footprint.
An Expanded Local Portfolio
The addition of 550 KTSA and FM 107.1 expands an already robust collection of San Antonio stations under the Connoisseur Media umbrella. The company's local influence now covers a diverse range of formats and audiences.
Prior to this acquisition, Connoisseur's San Antonio assets already included several popular stations. These are:
- 94.1 San Antonio Sports Star
- 102.7 JACK FM
- Norteño 720AM/104.1 FM
- WE 94.5
- Tejano 95.7
Jeff Warshaw, the CEO of Connoisseur Media, highlighted the importance of the San Antonio market for the company's strategy. He expressed confidence in the local team and the newly appointed leaders.
"This is a big moment for our San Antonio team. That market is a vital part of our company, and Morgan and Dax have earned these roles through their hard work and passion for the business. We’re excited to see them lead the next chapter."
New Leadership Team Announced for 2026
Alongside the operational takeover, Connoisseur Media has outlined a new leadership structure for its San Antonio cluster. The changes, which will take effect on January 1, 2026, involve the promotion of two internal executives.
Morgan Harrison Appointed Market Manager
Morgan Harrison, who currently serves as the Director of Sales, will be promoted to the role of Market Manager. She will take over from Lance Hawkins, who is retiring after an 11-year career with Alpha Media.
Harrison expressed her gratitude for the opportunity and acknowledged the guidance from her predecessor. "I’m grateful to Jeff Warshaw for believing in me to help share his incredible vision, and to Lance Hawkins for his guidance and trust in me to fill the big shoes he leaves behind as he heads into retirement," she told 550 KTSA.
A graduate of Texas State University with a degree in management, Harrison began her career in radio at Cox Media Group.
Leadership Transition Timeline
While the station acquisition is immediate, the new leadership roles for Morgan Harrison and Dax Davis are scheduled to begin on January 1, 2026. This timeline allows for a structured transition following Lance Hawkins' retirement.
Dax Davis to Lead Sales Division
Dax Davis will step into the Director of Sales position vacated by Harrison. Currently the Integrated Sales and Sports Programming Manager, Davis will continue to oversee his sports programming responsibilities in addition to his new duties.
Davis, a Baylor University graduate in broadcast journalism, brings extensive experience to the role, having started his radio career at CBS in 2002. He shared his enthusiasm for the new position with KTSA.
"It’s an honor to serve our talented and dedicated team of marketing professionals here in San Antonio."
Davis added that he aims to build "lasting client and community relationships" while working to grow the company's revenue share in the market. The planned leadership changes signal Connoisseur Media's long-term investment in its San Antonio operations and its commitment to promoting from within its ranks.