Fashion designer Simon Porte Jacquemus is set to stage his next runway show at the Picasso Museum in Paris on January 25. This event will coincide with the conclusion of Paris men's fashion week and the beginning of Paris Couture Week. This marks a return to the historic venue for the designer, who previously presented his "La Bomba" collection there in spring 2018.
Key Takeaways
- Simon Porte Jacquemus will host a fashion show at the Picasso Museum in Paris on January 25.
- This is the designer's second time using the Picasso Museum as a venue.
- The event is scheduled between Paris men's shows and Couture Week.
- Jacquemus has a history of selecting unique and grand locations for his presentations.
A Familiar Setting for Jacquemus
The decision to return to the Picasso Museum highlights the designer's ongoing connection with significant cultural institutions. A statement from the brand emphasized this relationship, stating,
"Simon has a very close relationship with the Picasso Museum and with the art world in general. Building long-term relationships with cultural institutions is very important to him, as demonstrated by our multiple shows and events held at the Château de Versailles, Fondation Maeght and Casa Malaparte in Capri."This approach underscores a broader strategy to integrate fashion with art and history.
Interesting Fact
The Picasso Museum building, a sprawling mansion, was constructed between 1656 and 1659. It stands as a prime example of Mazarin architecture.
The museum's Salon Jupiter will serve as a backdrop for the upcoming show. This grand hall is part of a 17th-century mansion, renowned for its intricate sculpted decorations. The building's central location in Paris also offers convenience for attendees, adding to its appeal as a show venue.
Architectural Grandeur of the Picasso Museum
The Picasso Museum is housed within the Hôtel Salé, a historic building in the Marais district. Its architecture is notable for features such as a grand staircase, which is said to echo the design of Michelangelo's work for the Laurentian Library in Florence. This blend of historical significance and architectural beauty provides a unique atmosphere for a fashion presentation.
The choice of such a distinguished location reflects Jacquemus's consistent interest in venues that offer more than just a runway. His shows often become immersive experiences, where the setting plays a crucial role in enhancing the collection's narrative.
Historical Context
The Hôtel Salé, home to the Picasso Museum, is considered one of the finest historic houses in the Marais. It opened as a museum dedicated to Pablo Picasso's work in 1985, after extensive renovations.
A History of Striking Locations
Jacquemus is well-known for his cinematic and often unexpected runway displays. His past shows have taken place in a diverse array of spectacular outdoor and historical locations. These include a vibrant lavender field, a stark salt mine, and a golden field of wheat, each chosen to complement the collection's theme and mood.
- Lavender Fields: A memorable show set amidst rows of purple blooms.
- Salt Mines: A dramatic setting that provided a stark contrast to the garments.
- Wheat Fields: An idyllic, natural backdrop for a summer collection.
- Château de Versailles: The Orangerie at Versailles hosted a show in June of last year.
The designer's approach to venue selection demonstrates a desire to create memorable moments that extend beyond the clothing itself. These locations often become integral to the brand's storytelling.
A Shift in Scale: From Grand to Intimate
While Jacquemus is celebrated for his large-scale, outdoor spectacles, he has also explored more intimate presentation formats. In January 2025, for example, he opted for a show with only 40 guests. This event took place in the private Paris apartment of architect Auguste Perret. The apartment, an Art Deco jewel, featured distinctive oak paneling and concrete pillars, offering a different kind of grandeur.
This willingness to pivot between grand public venues and private, exclusive settings showcases the designer's versatility. It also highlights his commitment to finding the perfect environment to convey the essence of each collection.
The Significance of Museum Venues
Holding a fashion show within a museum like the Picasso Museum lends an additional layer of artistic credibility and prestige to the event. It positions fashion within a broader cultural dialogue, connecting contemporary design with historical art. This strategy aligns with Jacquemus's stated interest in fostering long-term relationships with cultural institutions.
The intersection of fashion and art continues to be a powerful trend. Designers increasingly seek to present their work in contexts that elevate its artistic value and provide a richer experience for the audience. The Picasso Museum, with its art collection and architectural heritage, offers an ideal platform for such a vision.