WNAM, a radio station deeply rooted in the Fox Valley communities of Neenah and Menasha, will sign off for the final time on December 31. This marks the end of a 78-year broadcast history, concluding an era for a local institution that began in May 1947.
Cumulus, the station's current owner, confirmed the closure on Wednesday. The decision reflects significant shifts in listener habits and broader economic pressures impacting the media industry. This development closes a long chapter for a station known for its community engagement.
Key Takeaways
- WNAM 1280 AM will stop broadcasting on December 31, 2024.
- The station has served the Fox Valley for 78 years, starting in 1947.
- Evolving listener habits and economic realities are cited as reasons for the closure.
- WNAM had strong community ties, including a brief venture into television.
- Wisconsin Timber Rattlers broadcasts will move to WOSH.
A Legacy Born in Neenah
The origins of WNAM trace back to Neenah. Sam Pickard, a figure primarily associated with the National Manufacturer’s Bank in downtown Neenah, conceived the idea of establishing a local radio station. His vision materialized quickly.
According to Miranda Ridener, Museum Coordinator and Archivist at the Neenah Historical Society, Pickard developed the idea after a bank meeting. This led to the station's launch just a few months later.
Interesting Fact
The 'NAM' in WNAM stands for Neenah and Menasha, reflecting its initial focus on serving both Fox Valley communities.
WNAM first went on air in May 1947 from its original building located along South Commercial Street. From its inception, the station aimed to be a voice for the local populace, offering news, entertainment, and a connection point for residents.
Brief Foray into Television
The station’s ambition briefly extended beyond radio. In 1954, WNAM ventured into television broadcasting, a bold move for its time. This expansion, however, proved to be short-lived.
"Less than a year," Ridener stated, describing the duration of the television experiment. "I think the first production was in January, and it was before December that Sam Pickard and, at the time, Don Worth, the manager, decided it wasn’t lucrative for them."
"Sam Pickard is mostly associated with the National Manufacturer’s Bank that was in downtown Neenah. However, after a bank meeting, he had the idea of bringing a radio station to Neenah."
— Miranda Ridener, Neenah Historical Society
The decision to cease TV broadcasts underscores the economic challenges even established media entities faced when exploring new technologies.
Community Ties and Evolution
Throughout its nearly eight decades, WNAM fostered deep connections within the community. It was more than just a broadcast channel; it was a part of daily life for many residents. One notable example of its community engagement was the compilation of a cookbook featuring listeners' favorite recipes, highlighting its interactive approach.
In the 1990s, WNAM relocated its operations. The station moved south along I-41 to its current home in Oshkosh. This move represented a physical shift but did not diminish its commitment to the wider Fox Valley region.
Historical Context
Radio stations like WNAM were often central to local communities, providing essential news, weather updates, and a platform for local voices long before the advent of the internet and widespread digital media.
Another significant development came in 2009 when WNAM began broadcasting Wisconsin Timber Rattlers games. This partnership solidified its role in local sports, making it the go-to station for baseball fans.
The End of an Era
The impending closure has elicited a mix of understanding and regret from those associated with the station. Chris Mehring, the voice of the Timber Rattlers on WNAM, acknowledged the decision's necessity while expressing sadness.
"It’s a shame, but I understand why they made that decision, and the relationship’s not going anywhere," Mehring said. He confirmed that the Timber Rattlers broadcasts will continue under the Cumulus umbrella, moving to WOSH.
The final broadcast will occur at midnight on December 31, bringing 78 years of WNAM 1280 AM to a close. The Neenah Historical Society has diligently preserved much of WNAM's history, ensuring its legacy will not be forgotten.
As the station prepares to sign off, the words of founder Sam Pickard from its very first broadcast resonate. They serve as a reminder of the original purpose and spirit that guided WNAM for nearly eight decades in the Fox Valley.
Listeners still have the opportunity to tune into WNAM 1280 AM until the final moments of December 31.