The long-running syndicated radio program, "The Big Show with John Boy & Billy," produced by Premiere Networks, is scheduled to conclude its production at the close of 2025. This announcement became public through a job posting by Midwest Communications Classic Rock 103.5 WIMZ Knoxville, Tennessee. The show has been a fixture in Southern and Midwestern radio markets for decades.
Key Takeaways
- "The Big Show with John Boy & Billy" will cease production by the end of 2025.
- Hosts John Isley and Billy James have worked together since 1981.
- The show began syndication in 1993, reaching over 100 stations at its peak.
- Currently, 37 stations in 14 states broadcast the program.
- The decision follows the show losing its former flagship station, WRFX, in November.
A Long History in Radio Broadcasting
John Isley, known as 'John Boy,' and Billy James first began their partnership in 1981. They started by hosting morning radio at 107.9 WBCY in Charlotte, North Carolina. This early collaboration laid the foundation for their enduring on-air presence.
Fact: Start of a Partnership
John Boy and Billy first teamed up in 1981 at WBCY Charlotte.
In 1986, the duo moved to "99.7 The Fox" WRFX. This move coincided with the station launching its new rock format. The show quickly became a cornerstone of WRFX's programming, attracting a loyal listenership in the Charlotte area.
Expansion into Syndication
The show's popularity led to an attempt by WZGC Atlanta to bring the program to its market. Following this, "The Big Show with John Boy & Billy" began its syndication journey in 1993. This expansion allowed their unique brand of radio to reach audiences beyond Charlotte.
During the early 2000s, after moving to Premiere Networks, the show reached its peak distribution. It was broadcast on over 100 stations across the United States. This period marked the height of the show's national reach and influence.
"The show's syndication allowed its unique blend of humor and rock music commentary to connect with a wider audience, solidifying its place in radio history."
The program has been a significant part of the classic rock radio landscape for many listeners. Its format often combined music, comedy segments, and discussions on various topics, resonating particularly well with demographics in the Southern and Midwestern regions.
Context: Radio Syndication
Radio syndication allows a program produced by one station or company to be broadcast by multiple stations simultaneously. This model enables shows to reach a larger audience and generates revenue through advertising across different markets.
Current Reach and Recent Changes
As of late 2023, "The Big Show with John Boy & Billy" airs on 37 stations. These stations are located across fourteen southern and midwestern states. The show maintains a presence in various significant markets, despite a reduction from its peak.
Key stations currently broadcasting the show include:
- Audacy’s WROQ-FM in Greenville, South Carolina
- Cumulus’s WSKZ in Chattanooga, Tennessee
- Cumulus’s WIWF in Charleston, South Carolina
- iHeart’s WRKH in Mobile, Alabama
- iHeart’s WROV in Roanoke, Virginia
These stations represent a mix of major radio groups. They demonstrate the show's continued appeal in its core geographic areas. The program has maintained a consistent format, which has helped retain its dedicated listener base over the years.
Loss of Flagship Station
The decision to end the show follows a notable change in its distribution. In November of the previous year, "The Big Show with John Boy & Billy" lost its former flagship station, WRFX. This station, where the show had been a staple since 1986, stopped carrying the program. This event marked a significant shift for the show.
Losing a flagship station often indicates a change in strategy for both the show and the broadcasting network. It can impact listener numbers and overall market presence. While the exact reasons for the separation were not detailed in the public announcement, such changes are common in the dynamic radio industry.
Statistic: Current Stations
The show is currently broadcast on 37 stations in 14 states.
The Future of the Hosts and Premiere Networks
The conclusion of "The Big Show with John Boy & Billy" at the end of 2025 marks the end of an era for John Isley and Billy James. Their four-decade partnership in radio broadcasting is a rare achievement in the entertainment industry. The hosts have not yet publicly announced their individual plans following the show's conclusion.
Premiere Networks, a major syndicator of radio content, will likely focus on other programs in its portfolio. The company manages a wide range of syndicated shows across various genres. The decision to end "The Big Show" might allow Premiere to invest resources into newer formats or emerging talent.
The radio landscape continues to evolve with the rise of digital platforms and podcasts. Traditional syndicated radio shows face new challenges in retaining audiences. The longevity of "The Big Show with John Boy & Billy" highlights its ability to adapt and connect with listeners for many years.
Impact on Affiliated Stations
Stations that currently carry "The Big Show" will need to find replacement programming for their schedules by late 2025. This often involves either picking up another syndicated show, developing local content, or adjusting their existing lineups. The job posting from WIMZ Knoxville, which revealed the show's end, was likely part of their process to plan for this change.
The end of a popular syndicated program can also affect local advertising markets. Advertisers who targeted the show's specific demographic will need to re-evaluate their strategies. The transition period between now and the end of 2025 provides stations and advertisers time to prepare for these changes.
The legacy of John Boy and Billy will remain significant in Southern and Midwestern radio. Their style and consistent presence created a strong bond with their audience. The final year of broadcasting will give listeners an opportunity to engage with the show one last time.
Key Dates
- 1981: John Boy & Billy first paired at WBCY Charlotte.
- 1986: Moved to WRFX Charlotte.
- 1993: Began syndication.
- Early 2000s: Reached over 100 stations with Premiere Networks.
- November 2023: Lost flagship station WRFX.
- End of 2025: Show scheduled to cease production.
The announcement serves as a reminder of the changing nature of media consumption and the enduring careers of radio personalities. John Boy and Billy have left a lasting mark on the industry.