The Smashing Pumpkins have introduced a new custom beverage, the "OG Goth Smoothie," in partnership with the organic grocery chain Erewhon. This limited-edition drink, priced at $19.79, will be available through November 8, 2025. A portion of the proceeds from its sale will support the Concussion Legacy Foundation.
Key Takeaways
- The Smashing Pumpkins collaborated with Erewhon to launch the "OG Goth Smoothie."
- The smoothie costs $19.79, a nod to the band's 1995 song "1979."
- Sales will benefit the Concussion Legacy Foundation, an organization supported by frontman Billy Corgan.
- The drink features organic ingredients like almond milk, cacao, beet juice, and peanut butter.
- This release coincides with the upcoming 30th-anniversary reissue of 'Mellon Collie and the Infinite Sadness'.
Band's New Beverage Supports Concussion Research
The new "OG Goth Smoothie" is described as a "nutty, decadent blend reminiscent of your favorite chocolate treats." It combines organic almond milk, coconut yogurt cacao, organic beet juice, maple syrup, peanut butter, sesame butter, and cacao powder. This unique mix aims to offer a rich flavor profile to consumers.
The price point of $19.79 is a direct reference to The Smashing Pumpkins' well-known 1995 track, "1979." This detail adds a layer of fan engagement to the product launch. The smoothie is available at all Erewhon locations.
"We are excited to partner with Erewhon on this unique project. It allows us to connect with our fans in a new way while supporting a cause that is very important to us," a band representative stated.
Did You Know?
Frontman Billy Corgan serves on the national advisory board of the Concussion Legacy Foundation. This non-profit organization focuses on supporting athletes, military veterans, and others affected by the long-term impacts of concussion and chronic traumatic encephalopathy (CTE).
Ingredients and Health Focus
The selection of organic ingredients highlights a focus on quality and natural components. The smoothie includes:
- Organic almond milk
- Coconut yogurt cacao
- Organic beet juice
- Maple syrup
- Peanut butter
- Sesame butter
- Cacao powder
This blend offers a mix of plant-based proteins, natural sweeteners, and antioxidants. Beet juice, for example, is known for its potential health benefits, including supporting cardiovascular health.
Concussion Legacy Foundation Mission
The Concussion Legacy Foundation works to advance the study, treatment, and prevention of concussions and CTE. Their efforts include research, education, and advocacy to protect athletes and other at-risk individuals. Billy Corgan's involvement underscores the band's commitment to this critical health issue.
Coinciding with Major Album Reissue
The smoothie launch comes ahead of another significant event for The Smashing Pumpkins: the 30th-anniversary deluxe reissue of their iconic album, 'Mellon Collie & The Infinite Sadness'. This reissue is scheduled for release next month and promises extensive new content for fans.
'Mellon Collie' Reissue Details
The deluxe reissue offers several formats:
- 6LP Package: This vinyl set includes over 80 minutes of previously unreleased audio from the album's 1996 tour. It also features a hardbound book with new liner notes written by Billy Corgan, a custom tarot card set, and seven frameable lithographs.
- 4CD Package: A compact disc version providing the remastered album and bonus content.
- 4CD SHM-CD Package: A high-quality audio version of the 4CD set.
- Digital Formats: The album will also be available for streaming and digital download.
The Super Deluxe edition, which includes an autographed lithograph, is priced at approximately £398.00. Other variants include a Super Deluxe box set at £274 and a Deluxe Edition 4CD set at £40. Shipping for these reissues will begin on November 21.
Billy Corgan spoke about the reissue earlier this year. He expressed surprise at the passage of time, remarking, "It’s weird because I can’t believe it’s been 30 years. I’m really excited, but at the same time, I’m like ‘What happened over these last 30 years?’" He also noted the resurgence of '90s nostalgia and grunge, calling it "great" and affirming that "anything that involves the guitar and playing loud is always going to work."
Recent Band Activities and Releases
The Smashing Pumpkins have remained active in recent years. Their 13th studio album, 'Aghori Mhori Mei', was released last year. Additionally, this year saw the band issue 25th-anniversary reissues of their 2000 albums, 'Machina/The Machines of God' and 'Machina II/The Friends & Enemies of Modern Music'. These releases demonstrate the band's ongoing commitment to both new music and preserving their historical catalog.
The launch of the "OG Goth Smoothie" serves as a unique cross-promotional effort, connecting the band's cultural presence with a health-conscious lifestyle brand, all while supporting a charitable cause. It also builds anticipation for the upcoming 'Mellon Collie & The Infinite Sadness' anniversary celebration.