Fans of Netflix's hit animated musical, 'KPop Demon Hunters,' can now look forward to a wide array of new merchandise. Netflix has partnered with toy giants Mattel and Hasbro, naming them global co-master toy licensees for the popular franchise. This collaboration will bring dolls, action figures, games, and more to shelves worldwide.
Key Takeaways
- Netflix partners with Mattel and Hasbro for 'KPop Demon Hunters' merchandise.
- Products include dolls, action figures, games, and role-play items.
- Merchandise will be available globally starting in spring 2026.
- The animated film premiered on June 20, quickly gaining international popularity.
- Its soundtrack topped Billboard charts with the hit single 'Golden.'
New Partnership Expands Fan Engagement
The announcement marks a significant expansion for the 'KPop Demon Hunters' brand. Netflix confirmed the joint venture on Tuesday, highlighting the fan demand for physical products related to the series. This move aims to allow viewers to interact with the world of HUNTR/X beyond the screen.
Marian Lee, Chief Marketing Officer at Netflix, emphasized the global excitement surrounding the show. She stated that the collaboration between Netflix, Mattel, and Hasbro is a 'first-of-its-kind' and will meet the strong demand from fans across social media platforms.
Fast Fact
The animated musical 'KPop Demon Hunters' premiered on Netflix on June 20. It quickly became a global sensation, praised for its vibrant animation and strong voice performances.
Mattel to Develop Extensive Product Line
Mattel, known for its iconic Barbie brand, will play a crucial role in developing a comprehensive range of 'KPop Demon Hunters' products. This will include dolls, action figures, various accessories, and playsets. The company also plans collaborations with co-brands to further diversify the offerings.
According to Roberto Stanichi, Chief Global Brand Officer of Mattel, the company is excited to deepen its partnership with Netflix. He noted that Mattel will use its design and marketing expertise to bring the film's characters to life for fans globally. Products from Mattel are expected to launch in 2026, with worldwide distribution.
"We're thrilled to deepen our partnership with Netflix through the record-shattering, chart-topping KPop Demon Hunters. Celebrating the breakout characters at the heart of the film, Mattel will harness our world-class design, creative, and marketing expertise to introduce a broad range of products across major categories to the delight of fans around the world."
— Roberto Stanichi, Chief Global Brand Officer, Mattel
Hasbro Focuses on Games and Role-Play
Hasbro will also introduce a variety of innovative products. Their focus will be on categories such as special feature plush toys, youth electronics, and role-play items. This broadens the scope of merchandise, offering different ways for fans to engage with the franchise.
The first product from Hasbro is 'Monopoly Deal: KPop Demon Hunters.' This game combines the fast-paced action of Monopoly Deal with the themes and characters from the Netflix film. It became available for pre-order on Tuesday, October 21, through major retailers like Amazon, Target, and Walmart. Orders are scheduled to ship on January 1, 2026.
Series Background
'KPop Demon Hunters' tells the story of HUNTR/X, a K-pop group whose members Rumi, Mira, and Zoey secretly hunt demons. Directed by Maggie Kang and Chris Appelhans, the film follows the trio as they balance stadium tours with supernatural battles against rivals like the Saja Boys.
Film's Success Paves the Way for Merchandise
The animated musical quickly rose to prominence after its June 20 premiere. Its soundtrack was a major success, becoming the highest-debuting soundtrack of 2025 on the Billboard 200 chart. The hit single "Golden," performed by Ejae, Audrey Nuna, and Rei Ami, who provide the singing voices for HUNTR/X, even reached the No. 1 spot on Billboard's global charts.
This immense popularity demonstrates the strong demand for related products. The voice cast includes Arden Cho as Rumi, May Hong as Mira, and Ji-young Yoo as Zoey, contributing to the film's critical acclaim.
Product Availability and Future Plans
Fans can expect to see products from both Mattel and Hasbro hitting stores from spring 2026. The initial launch will continue through the holiday season of 2026 and beyond. This long-term plan indicates a sustained effort to keep the 'KPop Demon Hunters' brand active in the consumer market.
The collaboration between these industry giants and Netflix highlights a growing trend in entertainment. Successful animated properties are increasingly leveraged through extensive merchandise lines. This strategy allows fans to connect more deeply with their favorite characters and stories.
With 'KPop Demon Hunters' currently streaming on Netflix, the new merchandise will offer a fresh way for its global fanbase to celebrate the singing, dancing, and demon-hunting adventures of Rumi, Mira, and Zoey.
- Voice Cast: Arden Cho (Rumi), May Hong (Mira), Ji-young Yoo (Zoey)
- Singing Voices: Ejae, Audrey Nuna, Rei Ami
- Directors: Maggie Kang, Chris Appelhans
- Rival Group: The Saja Boys (a demon boy band)