Snappr, a photography platform, is expanding its services into Europe. The company, which already operates in the United States and Australia, recently secured $28 million in Series B funding. This expansion aims to meet a growing demand for high-quality visual content across various sectors.
Key Takeaways
- Snappr is launching its photography services in European markets.
- The expansion follows a successful $28 million Series B funding round.
- The platform serves both large businesses and individual clients.
- Snappr integrates AI technology to enhance images while keeping human oversight.
- New language support for French, Italian, Spanish, German, and Dutch will be added.
Snappr's Growth and Funding Milestones
The decision to expand into Europe comes after a significant investment round. Snappr raised $28 million in Series B funding. This capital infusion supports the company's international growth strategy and development of its technology.
According to CEO Matt Schiller, Snappr works with major clients. These include companies like DoorDash, Redfin, and Instacart. These brands require a large volume of professional images. The platform helps them manage their visual content needs efficiently.
"We have brands that have done hundreds of thousands of shoots with us," Schiller told Axios. "They have particular needs and specs. We have an app that creators can use to access the brand guidelines live while they’re on a shoot."
This highlights the platform's ability to handle extensive corporate requirements. It also provides tools for photographers to adhere to specific brand standards.
Funding History
- 2020: Snappr raised $14 million in Series A funding.
- Recently: The company secured $28 million in Series B funding.
- Total: Over $42 million in venture capital raised.
Serving Diverse Client Needs
While large corporations are key clients, Snappr also caters to individual customers. People can use the app or website to book photographers for personal events. This includes proposals, portrait sessions, or family gatherings.
The platform offers flexibility. Clients can potentially book a photographer at the last minute. This depends on photographer availability in their area. This on-demand model is a core feature of Snappr's service.
The "Uber for Photography" Model
Snappr has often been described as the "Uber for photography." This comparison refers to its on-demand service model. It connects clients with photographers through a digital platform, similar to how ride-sharing apps connect passengers with drivers. This model aims to make professional photography more accessible and convenient.
Integration of AI Technology
Snappr has also moved into artificial intelligence (AI) imaging. The company uses AI to enhance images. These enhancements align with specific brand guidelines. This technology helps ensure consistency and quality across a large volume of photos.
Schiller emphasized the role of human oversight in their AI processes. He stated that every AI image produced by Snappr has a "creator in the loop." This means human photographers are involved in the process, not just automated systems.
"We basically guarantee clients that every image they get is like 100% usable," Schiller added. This commitment reflects their focus on delivering high-quality, reliable results.
The combination of AI and human expertise allows Snappr to scale its operations. It also maintains a standard of quality. This approach addresses concerns about fully automated image generation.
Global Reach and Language Support
Snappr currently operates in 57 cities. Its expansion into Europe will increase this reach significantly. To support its European launch, the platform will introduce new language options.
- French
- Italian
- Spanish
- German
- Dutch
These language additions aim to make the platform more user-friendly for European clients and photographers. This localization is crucial for successful market entry.
Company Origins
Snappr began in Australia in 2016. The company has grown steadily since then. It now employs over 250 people. About 20 employees work from its San Francisco office.
Industry Perspective and Criticisms
Chris Moody of Foundry, a venture capital firm, led Snappr's recent Series B funding. Moody noted the company's unique position in the market.
"Very few companies have the technology and resources to deliver professional photography at scale," Moody told Axios.
This statement highlights the challenge of providing high-volume, professional photography services. Snappr's model aims to address this market gap.
However, Snappr has faced criticism. Some photographers have expressed concerns about the pay rates offered by the platform. They argue that the rates are below standard market prices.
Conversely, other photographers view Snappr as a source of supplementary income. They use the platform to gain additional work outside their main photography engagements. This perspective highlights the varied experiences of photographers working with gig economy platforms.
The company continues to navigate these dynamics as it expands its global footprint. Its growth reflects a broader trend toward on-demand services and the increasing demand for visual content in the digital age.
